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June 29, 2016 By Eric Somers Leave a Comment

One of the most unusual composers working today is Joseph Bertolozzi. He has created two acclaimed albums of music solely using from sounds produced with two major structures: The Mid Hudson Bridge in Poughkeepsie, NY and the Eiffel Tower in Paris, France. He did it by using mallets and contact microphones to develop gamelan-like percussion sounds derived…

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Filed Under: AUDIO ADVERTISING, SONIC CREATIVITY

EAR ORIENTED WRITING

June 27, 2016 By Eric Somers Leave a Comment

Written English and spoken English are really two different languages. In most school English courses the emphasis is on correct written English. But the kind of diction (choice of words) suitable for a research paper or essay is often hard to understand when heard read out loud. When writing for podcasts or radio spots, one…

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Filed Under: AUDIO ADVERTISING, SOUND BASICS

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Welcome to The Audio Penguin! A blog that explores the power of sound to engage, inform, and motivate in advertising, information and entertainment.

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